After the first lockdown in France, around August 2020, the advertising network MediaTransports, which is in charge of most of the DOOH and OOH signages in the french transportation (Subway and Trains stations) partnered with the brand Intermarché to label their next DOOH campaign as Ad For Good. Using Boon.Today technology, they raised funds for the NGO Le Secours Populaire.
Below is a preview of the campaign:
