The Ad For Good® Blog

The Home of High-Performing Purpose-led Advertising Strategies

How to create a purpose-driven advert without losing your brand message

Published by Sabrina Levin on November 08, 2020

M6 publicité lance “s6lidaire” avec le label Ad For Good®

Published by Noa Leroy on November 08, 2020

Avec Ad for Good®, label à impact social et environnemental pour la publicité créé par Boon Today, M6 Publicité lance S6lidaire, un modèle solidaire qui propose aux annonceurs de reverser 1% du budget média à une association. Un QR code pourra être scanné pour rendre visible les engagements des m... Read More

Why your media agency should adopt a responsible and transparent media buying policy with their advertisers

Published by Sabrina Levin on October 11, 2020

How to do more than just offsetting your carbon footprint in your advertising media agency

Published by Sabrina Levin on October 08, 2020

Why boycotting Facebook advertising is not the way to make it a brand-safe environment

Published by Sabrina Levin on September 24, 2020

Yes, Kanye... Read More

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